About us: our story & philosphy and quality standards

Our history

In 1989, the company owners, Messner Franz and Mühlmann Robert, took over a beverage company in South Tyrol/Italy, specialising in the regional distribution of spirits. Subsequently, the business structure was changed from retail to wholesale. The first successes were recorded in the neighbouring Austria.

In order to cope with the growing success on the Austrian market, and to improve our distribution channels, a subsidiary was opened in Austria in 1994. Through the significant sales success of Picher label spirits and liqueurs from South Tyrol, we began exporting to Germany in order to grow the existing market. Over the years, Germany became the company’s main market. To ensure efficient distribution within this market, a subsidiary in Kolbermoor was opened in 2000.

Our philosophy

Our corporate philosophy is based on two main objectives: on one hand, close cooperation with our partner companies, on the other hand, strong market presence through the creation of solid and lasting relationships with our customers.